Create customized expressions if none of the predefined expressions meet
               the company's requirements.
Expressions are a powerful string-matching tool. Become comfortable with
               expression syntax before creating expressions. Poorly written expressions can dramatically
               impact
               performance.
When creating expressions:
- 
Refer to the predefined expressions for guidance on how to define valid expressions. For example, when creating an expression that includes a date, refer to the expressions prefixed with "Date".
- 
Start with simple expressions. Modify the expressions if they are causing false alarms or fine tune them to improve detections.
Administrators can choose from several criteria when creating expressions. An
               expression must satisfy the chosen criteria before Data Loss Prevention subjects it
               to a DLP
               policy. For details about the different criteria options, see Criteria for custom expressions.
 
		